The creative process involves the analysis of the enquiry, its purpose, the user and the audience and exploration of possibilities. When the design is finalised, the logo alternates are proposed to cover the logo use for various purposes, from talks to scientific conferences, and the official documents to friendly invitations to join the community events.
Embodied Attention and Learning Lab
Embodied Attention and Learning Lab is a research group at the University of Cambridge, Psychology Department, working with children with neurodevelopment disorders.
The key elements to be communicated with the logo were connection, individual and overall.
ReFresh is a lifestyle salon focusing on sustainable and contemporary haircare combining organic, eco-friendly and vegan practices with modern salon experience. The logo have to communicate the idea of mindful routinely practice. Cycle of life and beauty.
ESFOS is a scientific company that focuses on advanced fibre technologies and applications.